Coalax Launches at Alpha Lifestyle SM North Edsa: A New Era of Functional Urban Gear Begins.
November 10, 2025
Alpha Lifestyle officially reopened its SM North Edsa, The Annex store with an exciting highlight, the launch of Coalax, a brand designed for modern mobility, adventure, and everyday practicality. The event brought together brand partners, content creators, lifestyle enthusiasts, and customers eager to explore the newest innovations in functional carry essentials.
The relaunch provided guests with a firsthand look at Coalax products, including the Coalax Lancer 100 TSA Power Backpack, a standout piece featuring integrated charging capability, organized compartment design, and a sleek, travel-ready profile. The bag embodies the brand’s core philosophy: gear that empowers movement.
During the event, attendees were able to interact with the products, try on backpacks, and experience their features in real-time. Influencers and partner communities also took part in live demonstrations, showcasing how Coalax integrates seamlessly into daily commutes, work routines, outdoor trips, and weekend adventures.
The store atmosphere balanced sleek design with accessible retail experience, mirroring Alpha Lifestyle’s direction of cultivating a space where technology meets everyday style. Guests enjoyed in-store promos, special offers, and activities that highlighted both function and lifestyle alignment.
As mobility and lifestyle continue to evolve, Coalax enters the market as a brand that understands the modern user: someone who values durability, comfort, and convenience without sacrificing style. Whether moving through the city or heading off-grid, Coalax positions itself as a reliable companion for every journey.
The successful reopening and product launch mark an exciting new chapter for Alpha Lifestyle and Coalax. Customers can now visit the SM North Edsa, The Annex, Ground Floor location to explore the full range of products and discover how Coalax can elevate the way they carry, travel, and move.
By Jowie Guison
